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avatar for Sophia Rossi

Sophia Rossi

HelloGiggles
CEO

 

Having co-founded HelloGiggles, the popular internet haven for girls of
all ages, Sophia Rossi brings her unique eye for entertainment as well as years of experience in media and business development to the website's creative vision.
Working alongside partners Zooey Deschanel and Molly McAleer, Rossi also serves as the head of the company's advertising and content sectors, working closely with a small team to ensure premium content which loyal readers of HelloGiggles have come to expect as well as creating an all- inclusive interactive community with the site's audience via web chats and reader contributions.
Serving as producer for such reality series as Glee, MTV's 'The Hills' and 'The City', Rossi has also consulted for over 50 shows on both cable and broadcast networks and continues to pursue new opportunities for entrepreneurial start-ups on television, the internet and beyond.
Rossi, born and raised in Los Angeles, bases much of her own personal and professional vision on popular internet culture and is particularly fond of 'tween blogs and young artists. With her unique grasp on a wide variety of topics, she continues to build the brand of HelloGiggles and ensure the project's success in a typically oversaturated market. Recently selling HelloGiggles to the Time Inc family that includes People, Ew, and Instyle