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Friday, November 13 • 11:40am - 12:00pm
Where Design Meets Product Strategy

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UX Designers are right about everything... right? But a successful product launch involves much more than a great user experience, and maintaining traction and product market fit involves dealing with a constant influx of opinions, data sources & constraints. Before you launch a product or feature, you design for what you expect; post launch, you design for reality.

This talk covers theory, techniques, and tactics for designing, launching and managing new features and products. It also includes guidelines for UX designers whose role is edging towards managing a product, and the necessary steps they can take for a successful transition.


Speakers
avatar for Des Traynor

Des Traynor

Co-Founder & Chief Strategy Officer, Intercom
Des is Co-founder and Chief Strategy Officer of Intercom, a fundamentally new way for internet businesses to communicate with customers. His role covers many areas including product strategy, content marketing, customer support, and customer education. Des previously co-founded Exceptional (now a part of Rackspace), and prior was a UX designer for web applications.


Friday November 13, 2015 11:40am - 12:00pm
Santa Monica Pier Summit Stage 200 Santa Monica Pier, Santa Monica, CA